What? Who? Why?

The One Minutes Jr. fact sheet

What are The One Minutes Jr. videos?
They are sixty-second videos made by young people (between the ages of 12 and 20) from all over the world. Time may be limited in a oneminutesjr video (this challenges the youngsters to form their ideas clearly), but not the freedom to express oneself creatively, which is the basic right of every person.

What is The One Minutes Jr. network?
It is a non-commercial community without any set political belief or ideology. The network gives young people, especially those who are underprivileged or marginalised, the opportunity to have their voices heard by a broad audience. To share with the world their ideas, dreams, fascinations, anxieties and viewpoints.

What does the network consist of?
It consists of the interactive The One Minutes Jr. website, a yearly festival competition, workshops across the world, video broadcasting on European public TV channels, and screenings at festivals and events. And this is only for now... As we involve more partners and explore new ways of getting The One Minutes Jr. videos out there, the network will continue to expand. If your organisation is interested in joining, then contact Anja Masling (

Who are the initiators of The One Minutes Jr. network?
The network was set up in November 2002 by means of a unique partnership of an intergovernmental organisation, a supranational foundation and an academic institution. Linking artistic quality directly with the political arena, the partnership was able to reach and address very different audiences.

The initiators are:
the european cultural foundation, an independent NGO based in Amsterdam, the Netherlands, which promotes cultural cooperation as a key part of the European integration process. The ECF gives support to the cultural sector and campaigns on its behalf. It is the main financial contributor, coordinator and administrator of theoneminutesjr network in Europe.

The One Minutes foundation, a worldwide videonetwork based in the Sandberg Institute, a postgraduate course in fine arts, design and applied arts. Worldwide, The One Minutes promotes and distributes videos of 60 seconds. The One Minutes acts as the technical coordinator, providing artistic guidance and technical support for The One Minutes Jr. network and organising the annual The One Minutes festival.

unicef, the UNís children's fund, protects children and their rights by providing services and supplies and by helping shape policy agendas and budgets in the best interests of children. UNICEF provides financial aid in Central and Eastern Europe and in the CIS region. It is the main financial contributor, coordinator and administrator of theoneminutesjr network in rest of the world.

Why does The One Minutes Jr. network do what it does?

Because we want to:

Encourage youth expression, motivating youngsters to articulate their opinions and concerns about their communities, their environments, and about life itself.

Create an international platform for the visual communication and exchange of one-minute messages, unhindered by language barriers.

Create the opportunity for all young citizens to speak out and make their voices heard by a broad and diverse audience.

Provide a space for informal learning, innovation and creativity.

Stimulate networking, debate and discussion.

Bridge the gap between the media, the arts and young people.

Involve marginalised youngsters and give them more of a chance to participate in opinion-making processes.

Offer an arena and suitable tools for experiencing diversity ñ both differences and similarities.